Understanding Attraction Marketing

By Scott On July 12, 2009 Under Lead Generation, Magnetic Sponsoring

Attraction Marketing uses a basic philosophy to create a new and efficient tool for home based businesses.

The ideas are simple. You are the company.

Make sure your primary goal is to promote yourself first. Allow your marketing company, business opportunity, or program to take a secondary position.

As a home based entrepreneur, online social tools such as Facebook, Twitter, blogs and email marketing are great places to seek out a like minded audience that will be able to relate to your personal history. Anything will work that can help build contact lists and share opportunities.

Previously, advertising strategies for network marketing involved reaching out to strangers with corporate replicated web sites, hoping that a sale would trickle down eventually.

This is why many home business owners today struggle with program after program and ultimately fail, thinking the program should pay for itself.

The following are a few simple rules of attraction marketing:

Increase the value you bring to others. As an entrepreneur, constantly strive to learn and establish a specific skill set based on internet marketing and personal growth that youc an share readily with others. Build a network of systems, leadership, and tools that work for you and can easily be passed on, to gain the attention of other aspiring business owners.

Be prepared to give your knowledge freely with nothing in return. By sharing your tools with others and helping them find training that can work for them, you gain invaluable leadership in your area of interest.

Create a page for Lead Capture. This is an easy method, using a one page site to offer various training tools or informative ebooks for free in exchage for a lengthy database of new contacts.

You could also take advantage of an email service known as an autoresponder that delivers a follow up email to your new contacts and helps you strengthen your relationship while giving you a chance to promote your product and produce leads.

Create a bio page that puts your name out there and allows prospective contacts to learn more about you. People rarely relate to products and services, but will often connect with a friendly face or voice. Utilize social tools such as a blog, web site, Facebook, or even a video on YouTube to help establish relationships with prospective clients.

Another approach is the funded proposal which offers a targeted informational product at low cost to people interested in your particular niche. By offering an ebook or a training program under $60, you can offset your marketing expenses, make money while you establish new contacts, and create an ongoing cash flow for your company while you focus on the bigger objective.

Take advantage of a primary business opportunity or “the back end sale.” This is a high pricepoint with commissions rich in high margin, passive and recurring income, override bonuses and in some cases residual income. Most of your long term revenue will come from here. There are many price points available. Try one, or even several, to capitalize on your contact creation.

Affiliate marketing offers supporting products or services to your area of business and can be recommended with an email review or reference to your list to encourage long term sales. You may choose to include a wide rage of pricepoints, from high priced courses or seminars to low budget informative products.

These tools make up the Attraction Marketing method. There are many different strategies to choose from, but most are simple and easy to learn. When referring to Network Marketing or Home Based Businesses, the idea is simple.

You are educating the world with a particular message or service. By carefully targeting your marketing to a certain group of people, your sales cycle will see quick turnover rates, but remember to occasionally seek out new markets to attract with your message. Despite long term cycles, this method can prove to be very profitable to your attraction marketing plan.

What is the message?

How can you make money from home with the help of the internet?

You can ask that question any way and still convey your thought.

It is a simple yes or no question.

What if they say yes? You can then take advantage of your lead capture page and introduce them to a free product that will share with them easy methods for home based internet business.

What are some ways to get your message out there?

Pay for targeted advertising.

Varying your advertising strategies will help you find people interested in your product or service more quickly. Two fast methods to consder are PayPerClick marketing and Google AdWords. Email and Ezine marketing methods work well too. Don’t leave out other medias when advertising such as classifieds, post cards, banner ads, magazines, radio ads and traffic generation methods.

You can use a number of different paid advertising tools.

Take advantage of free media.

Facebook, YouTube and Twitter are excellent online network resources that help you form fast, lasting connections and generate a long list of targeted prospects interested in your services.

You can look into search engine optimization (SEO) and search engine marketing. By creating articles, videos, blogs, and press releases rich in targeted keywords, you can create easy to find content that can be accessed via search engines and will help you market to unlikely prospects.

By consistently taking advantage of free and paid advertising tools, you will create an established traffic flow that will be interested in what you have to offer. These people will have a chance to visit your Facebook page or blog and take time to get to know you.

Follow through and direct people to your lead capture page. Send out follow ups through email to create sales for you and draw them back to your services or system.

Soon they will want to join you.

They start creating their own attraction marketing program with your help and begin creating a prospect list much like your own.

Attraction marketing is a wonderful resource for home based business owners. With the use of various social media, direct response marketing, and internet marketing tools, you can build up any small business.

For more information on attraction marketing I recommend Mike Dillards, Magnetic Sponsoring course. Dillard is known as the father of attraction marketing and his magnetic sponsoring product has changed the way I approach my business. It’s a truly valuable course.