Archive for the ‘Lead Generation’ Category

How To Generate Leads & Network Effectively on Forums

By Scott On September 5, 2009 No Comments

By Mark Worthen

Participating on forums is one of the best ways to attract new customers or distributors to your business and to network with like-minded entrepreneurs.

Here are some quick tips for “forum marketing:”

1. When you register for the forum, use your real name as your Username. For example, instead of registering as “supernetworker935″ set up your Username as “John_Doe.” Some forums allow a space between words. If not use an underscore.

You want people to get to know you and begin to recognize your name.

2. Read the forum rules! As a moderator of a couple of forums, I’m still surprised how many new members (and a few old ones!) don’t read the rules.

You look stupid when you break the rules. Don’t do it.

3. Don’t be afraid to ask questions. If you try to sound like an expert all the time you’ll seem fake… because you are.

No one knows everything and you can learn as much as you would in a $200 course by asking a few good questions.

4. When you know an answer to a question, post it. It builds your credibility, gives your sig file more exposure, builds your karma, and helps you to make more friends or contacts.

5. Sig what? A sig file is geek-speak for “signature” – a few lines of text at the bottom of your post in which you can usually put a link or two along with some “attract the click” copy.

You usually set up your sig file in your Profile. Make sure you know what the forums rules are about signatures. Look at experienced members’ sig files.

6. Write your signature as if it were a PPC (Pay Per Click) or classified ad with a strong headline, persuasive copy,including a “call to action,” and a link to one of your web sites.

Example of an Ineffective Signature:

Get this free report that will help you work full time from
home: workfromhomefreereport.com

Flaws: No headline; anemic prose; no “call to action” (that is a fake URL, by the way)

Example of an Effective Signature:

M L M – W A R N I N G!
Breakthrough New REPORT Reveals
The Cold, Hard Truth About M L M …
Click Here to Access Your Free Copy

Strengths: Strong headline; emphasizes that the report is free; compelling copy; call to action; tracking link to measure effectiveness.

RECOMMENDED FORUMS

CYN Forum – You receive add credits based on activity. The ads are displayed on the forum.
conqueryourniche.com

Better Networker – Sign up for the free 7-day video “boot camp” training series first; then look for the email which will grant you access to the forum.
BetterNetworker.com

Work-At-Home-Moms Forum – As the name implies, it’s primarily for women but men are welcome too.
wahm.com

WhyDoWork Forum – Good traffic, often shows up on search engines.

Work-At-Home-Forum – Well managed forum with a crisp, clean format.
WorkAtHomeForum.com

MLM.com – Strict rules, e.g., no sig files allowed; antiquated forum software; sometimes inconsistent moderation. But a lot of experienced and successful network marketers hang out here. Note that there are three forums: General, Companies, and Party Plan. You can be a little more promotional in the Companies forum but be sure to read the rules.


What’s Carbon Copy Pro?

By Scott On September 3, 2009 No Comments

The Carbon Copy Pro System gets rid of the four main variables that are the cause of most network marketers failure. These variables are:

1)Lack of Credibility/Story (use their story)

2)Depleting budget before any sales are made (funded proposal)

3)Making Marketing Calls (call center)

4)Learning successful marketing (Turn Key Solutions)

This is how Carbon Copy Pro works: Every member gets a website which includes a success story on it. One example of success is Jay Kubassek. Mr. Kubassek make a profit of over $3,000,000 in this same industry. Wouldn’t you rather work with Mr. Kubassek than with a person that is new to the field? Of course you would. That is why the new people are given the website with Mr. Kubassek’s story on it. In turn the new person now has a million dollar story of success which levels the playing field for him without the need to make up stuff.

A potential customer would then submit their name and email as they read through the website until they get to an application page. Now this is the part where the prospect has to weed him or herself out. There will be an application fee of $50 which the marketing group will evaluate to figure out how equipped for success a customer may be. Then if that person is approved by the marketing team, they will be offered a joint venture opportunity together with members of the Carbon Copy Pro company. The name given to the application process is a “funded proposal”. This application gives the consultant a chance to earn a small commission of $30 previous to any substantial decisions a customer may make. The $30 commission off-sets the overall marketing budget for the advertisers. The advertiser, who is in the game, is kept a lost twice, but as long as they receive twice the opportunity to sell.

Once an applicant’s application is approved, they are offered a “joint venture”. This is the part where many associates screw things up. An associate tries to sell a potential customer on the idea. This is a problem, because they are not good at relaying information, painting a good picture, or CLOSING A SALE. CC Pro makes this easy for you, they actually have a 100 percent human managed call center that rings up your potential customers. All of the selling is accomplished with a team of top money earners. This is the part that most of the new people are attracted to.

Now assuming that someone begins the joint venture. Generating income now consists of driving traffic towards their Carbon Copy Pro site. This is the part that many systems drop the ball. There are two approaches that Carbon Copy Pro takes. If you are willing, then you can lean of the 14 various methods of marketing. If you do not feel comfortable conducting your own marketing because of lack of computer literacy or time, then this is where turn key solutions come in handy. The Turn Key Solutions are companies that have partnered with CC PRO, and what they do is conduct your marketing for you. This is of large value to many people that are new to the internet and people that just don’t have the time.

Just how effective can Carbon Copy Pro be? Carbon Copy Pro boosted business of their joint venture partners an astounding 40%, withing the first 30 days. Basically CC Pro makes it 400% easier for an average person to generate revenue online.

Why?

Simple. When you use Carbon Copy Pro, the professionals are doing all the work for you. Wouldn’t you rather enjoy the two years of your life that would otherwise be spend learning the skills required for success?

Thousands of people have already found a simple answer to that question.

For more information on this extremely powerful marketing system visit Carbon Copy Pro.


Understanding Attraction Marketing

By Scott On July 12, 2009 No Comments

Attraction Marketing uses a basic philosophy to create a new and efficient tool for home based businesses.

The ideas are simple. You are the company.

Make sure your primary goal is to promote yourself first. Allow your marketing company, business opportunity, or program to take a secondary position.

As a home based entrepreneur, online social tools such as Facebook, Twitter, blogs and email marketing are great places to seek out a like minded audience that will be able to relate to your personal history. Anything will work that can help build contact lists and share opportunities.

Previously, advertising strategies for network marketing involved reaching out to strangers with corporate replicated web sites, hoping that a sale would trickle down eventually.

This is why many home business owners today struggle with program after program and ultimately fail, thinking the program should pay for itself.

The following are a few simple rules of attraction marketing:

Increase the value you bring to others. As an entrepreneur, constantly strive to learn and establish a specific skill set based on internet marketing and personal growth that youc an share readily with others. Build a network of systems, leadership, and tools that work for you and can easily be passed on, to gain the attention of other aspiring business owners.

Be prepared to give your knowledge freely with nothing in return. By sharing your tools with others and helping them find training that can work for them, you gain invaluable leadership in your area of interest.

Create a page for Lead Capture. This is an easy method, using a one page site to offer various training tools or informative ebooks for free in exchage for a lengthy database of new contacts.

You could also take advantage of an email service known as an autoresponder that delivers a follow up email to your new contacts and helps you strengthen your relationship while giving you a chance to promote your product and produce leads.

Create a bio page that puts your name out there and allows prospective contacts to learn more about you. People rarely relate to products and services, but will often connect with a friendly face or voice. Utilize social tools such as a blog, web site, Facebook, or even a video on YouTube to help establish relationships with prospective clients.

Another approach is the funded proposal which offers a targeted informational product at low cost to people interested in your particular niche. By offering an ebook or a training program under $60, you can offset your marketing expenses, make money while you establish new contacts, and create an ongoing cash flow for your company while you focus on the bigger objective.

Take advantage of a primary business opportunity or “the back end sale.” This is a high pricepoint with commissions rich in high margin, passive and recurring income, override bonuses and in some cases residual income. Most of your long term revenue will come from here. There are many price points available. Try one, or even several, to capitalize on your contact creation.

Affiliate marketing offers supporting products or services to your area of business and can be recommended with an email review or reference to your list to encourage long term sales. You may choose to include a wide rage of pricepoints, from high priced courses or seminars to low budget informative products.

These tools make up the Attraction Marketing method. There are many different strategies to choose from, but most are simple and easy to learn. When referring to Network Marketing or Home Based Businesses, the idea is simple.

You are educating the world with a particular message or service. By carefully targeting your marketing to a certain group of people, your sales cycle will see quick turnover rates, but remember to occasionally seek out new markets to attract with your message. Despite long term cycles, this method can prove to be very profitable to your attraction marketing plan.

What is the message?

How can you make money from home with the help of the internet?

You can ask that question any way and still convey your thought.

It is a simple yes or no question.

What if they say yes? You can then take advantage of your lead capture page and introduce them to a free product that will share with them easy methods for home based internet business.

What are some ways to get your message out there?

Pay for targeted advertising.

Varying your advertising strategies will help you find people interested in your product or service more quickly. Two fast methods to consder are PayPerClick marketing and Google AdWords. Email and Ezine marketing methods work well too. Don’t leave out other medias when advertising such as classifieds, post cards, banner ads, magazines, radio ads and traffic generation methods.

You can use a number of different paid advertising tools.

Take advantage of free media.

Facebook, YouTube and Twitter are excellent online network resources that help you form fast, lasting connections and generate a long list of targeted prospects interested in your services.

You can look into search engine optimization (SEO) and search engine marketing. By creating articles, videos, blogs, and press releases rich in targeted keywords, you can create easy to find content that can be accessed via search engines and will help you market to unlikely prospects.

By consistently taking advantage of free and paid advertising tools, you will create an established traffic flow that will be interested in what you have to offer. These people will have a chance to visit your Facebook page or blog and take time to get to know you.

Follow through and direct people to your lead capture page. Send out follow ups through email to create sales for you and draw them back to your services or system.

Soon they will want to join you.

They start creating their own attraction marketing program with your help and begin creating a prospect list much like your own.

Attraction marketing is a wonderful resource for home based business owners. With the use of various social media, direct response marketing, and internet marketing tools, you can build up any small business.

For more information on attraction marketing I recommend Mike Dillards, Magnetic Sponsoring course. Dillard is known as the father of attraction marketing and his magnetic sponsoring product has changed the way I approach my business. It’s a truly valuable course.


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